By 2035, tomatoes are expected to remain a staple in European diets, but the continent’s own production may be nearing its limits. A combination of rising production costs, shrinking labor availability, and increasingly strict environmental regulations is putting pressure on the sector. As a result, Europe may be forced to rely even more heavily on imports from Mediterranean countries-chief among them, Morocco.
According to FAO data cited by AgriMaroc, global tomato production reached 188.5 million tons in 2024, spread across 5.1 million hectares of farmland. Within this global landscape, Morocco has cemented its position as a key supplier. The country produces around 1.7 million tons of tomatoes annually, with an average yield of 10 kilograms per square meter. Its export-oriented sector is particularly well-developed and strategically focused on meeting European demand.
With the European Union’s need for tomatoes rising-especially during the off-season when local production slows-Morocco is well-placed to expand its market share. In the medium term, market dynamics appear to be tilting in favor of the North African country, which has become an essential trading partner for European importers looking for reliable, high-quality supply.
