At the 56th World Economic Forum in Davos, where global leaders gathered to address pressing global challenges, food security took center stage in a side panel co-hosted by the OCP Group and the World Food Programme. The session focused on how innovation in agriculture can help tackle the dual threats of climate change and market instability, particularly for vulnerable farming communities.
Youssef Elbari, CEO of OCP Nutricrops, used the occasion to spotlight the company’s soil-centric approach to farming. Rather than applying one-size-fits-all techniques, Nutricrops combines science, agronomy, and data analysis to design crop nutrition solutions tailored to the unique characteristics of each region’s soil. The goal is precise: deliver the right nutrients, at the right time, in the right place—whether for smallholder farmers facing climate stress or for large-scale operations seeking greater efficiency.
Elbari emphasized that innovation, digital tools, and artificial intelligence can transform agriculture into a more resilient and responsive system. These technologies make it possible to move beyond outdated, standardized practices and develop targeted strategies that enhance productivity, improve nutritional value, and bolster food security.
Throughout the discussion, one key message emerged: the foundation of a strong global food system is healthy soil. Efficient use of inputs and better risk management for farmers are also critical components. Panelists agreed that creating a more secure and sustainable food future requires building strong partnerships across the agricultural value chain. Collaborating with organizations like the World Food Programme, they argued, can accelerate the development and implementation of practical, scalable solutions.
