In line with the LabelVie Group’s ambitious “Vision 2028” development plan, Atacadão continues its regional expansion by opening a new store in Béni Mellal. This follows the recent inauguration of their Taourirt store on July 25, bringing their total number of stores in Morocco to sixteen.
Located in the industrial zone of Béni Mellal, this new store represents a significant investment of 100 million dirhams. The facility covers a built area of 7,000 square meters on a 46,000 square meter plot, creating 220 direct and indirect jobs. Shoppers will find a wide range of competitively priced products, aligning with Atacadão’s commitment to affordability.
The inauguration ceremony was led by Brahim Boutoumilate, Secretary General of the Wilaya of Béni Mellal, and attended by Naoual Ben Amar, General Manager of LabelVie Group, and Hicham Yacobi, Deputy General Manager of Atacadão, along with several guests and local dignitaries.
Hicham Yacobi emphasized Atacadão’s commitment to offering the best prices and benefiting both local professionals and individuals: “Atacadão is dedicated to providing the lowest prices wherever we operate, without passing on additional logistics costs, and offering a broad selection of quality products. This strengthens local purchasing power and helps combat inflation.”
The Béni Mellal store enhances the shopping experience by allowing customers to choose between carts for daily shopping and pallets for bulk purchases. By maintaining low prices comparable to those in major cities like Casablanca and Rabat-Salé, without adding logistical surcharges, Atacadão aims to bolster local purchasing power and fight inflation.
