The Moroccan market for passenger cars and light commercial vehicles (VP/VUL) has shown a significant growth of 6.8% by the end of November 2024. This trend highlights the automotive industry’s gradual adaptation to a shifting landscape marked by the growing prominence of gasoline, hybrid, and electric vehicles. Among the key players, Auto Hall continues to stand out, showcasing resilience and innovation through diversification and strategic positioning.
By November 2024, sales of new vehicles in Morocco reached 153,779 units, up from 143,986 units during the same period in 2023. This growth reflects an increasing demand for models that align with evolving consumer preferences, particularly in sustainable mobility. However, despite this favorable context, Auto Hall experienced a slight dip in sales, delivering 17,269 units, a 2% decrease from the previous year’s 17,622 units. This decline is largely attributed to supply chain challenges from its manufacturing partners.
On December 17, 2024, Auto Hall’s Board of Directors, led by Chairman Karim Ghellab, reviewed the Group’s performance and outlined the budget for 2025. Key strategic priorities for the year included transitioning towards gasoline, hybrid, and electric models while solidifying its position as Morocco’s third-largest distributor in the VP/VUL segments.
To achieve these goals, Auto Hall has focused on several strategic initiatives:
- Autocaz’s growing influence
The Group’s used car subsidiary, Autocaz, continues to dominate the formal pre-owned vehicle market, building trust and reliability in this competitive sector. - Expanded financial services
Auto Hall’s Financial Services division launched an insurance sales unit, offering customers a more comprehensive mobility experience while enhancing loyalty. - Geographic expansion
The opening of a new branch in Tangier underlines the Group’s commitment to catering to high-potential regions and reaching underserved areas.
Auto Hall has ambitious plans for 2025, aiming to strengthen its network, refresh its vehicle lineup, and deepen synergies across its subsidiaries. The introduction of new models tailored to market demands will play a critical role in boosting the Group’s commercial performance and profitability.
Additionally, as the industry embraces low-emission vehicles, Auto Hall is determined to stay ahead of the curve. By optimizing costs and maintaining financial resilience, the Group is well-positioned to tackle the competitive landscape while meeting Morocco’s sustainability goals.
