From January 20 to 22, Casablanca will position itself at the forefront of African industrial innovation with the launch of WAM Morocco—an ambitious new exhibition dedicated to Industry 4.0, the future of mobility, and the transformation of global value chains. Organized by KAOUN International, a subsidiary of the Dubai World Trade Centre, this event marks the official debut of the WAM platform in Morocco, laying the groundwork for its broader expansion across the African continent.
WAM Morocco is designed as a dynamic hub for expertise, collaboration, and opportunity. More than 100 companies from over 20 countries are set to participate, showcasing cutting-edge capabilities and exploring partnerships aligned with Africa’s accelerating push toward industrial modernization. Global industry leaders such as Schneider Electric, SAP, Engie, Sumitomo Corporation, and Hitachi will exhibit alongside regional players and rising startups.
The event program is built around four major themes and spans eight industrial sectors, offering over 60 hours of high-level discussions, panels, and presentations. Topics include smart factories, sovereign infrastructure, green mobility, AI-driven manufacturing, and the latest trends in global investment flows.
A lineup of prominent figures from the business, tech, and policy worlds is expected to attend. Confirmed speakers include Dr. Mehdi Snène of the United Nations, former Moroccan minister Ghita Mezzour, CDG’s Khalid Safir, as well as representatives from major firms such as ENGIE, Fortinet, and Blazie Holdings. Their insights will frame a conversation on how Africa can leapfrog into a more digitally integrated industrial era.
Startups will play a central role in the exhibition, with a dedicated pavilion curated in part by Invest India. The space will spotlight disruptive industrial technologies, culminating in the Supernova Challenge—a pitch competition awarding a $10,000 prize to the most promising innovation, judged by a panel of seasoned investors.
More than 100 investors are expected to attend, collectively managing assets exceeding $50 billion. Participants include institutions such as Bpifrance, the Moroccan Private Equity Association (AMIC), and Harvard Consulting. By linking finance, technology, and manufacturing, WAM Morocco aims to spark the launch of new industrial ventures across the continent.
Closely aligned with GITEX Africa, with which it shares both vision and ambition, WAM Morocco is part of Morocco’s broader strategy to establish itself as a leading industrial and digital hub for Africa. The event reflects a national commitment to sovereign, sustainable, and integrated development, in line with the country’s strategic industrial roadmap.
