Casablanca’s Wholesale Market for Fruits and Vegetables has achieved unprecedented results in 2024, recording revenues of 177 million dirhams and handling over 1.6 million tonnes of produce. These figures represent a 10% increase compared to 2023, marking a historic milestone for one of the city’s most vital economic hubs.
According to a statement from the Casablanca municipality, these impressive results are the outcome of strengthened collaboration between market users, agents, and various stakeholders across the city. The market also saw the transit of 233,000 trucks throughout the year, showcasing its growing importance as a logistical and commercial center.
The Wholesale Market has cemented itself as the second-largest source of revenue for the Casablanca municipality. Since its management was entrusted to the local development company Casablanca Prestations in 2015, the market has undergone significant upgrades and maintenance. These efforts have been aimed at boosting its commercial appeal and enhancing its capacity to meet the demands of operators and suppliers.
With its ongoing modernization and remarkable performance, Casablanca’s Wholesale Market for Fruits and Vegetables continues to play a pivotal role in supporting the city’s economy and ensuring a robust supply chain for fresh produce.