
Cash Plus posted strong results for 2025, driven by branch growth and digital services after its stock market listing in December.
The group’s net banking income was MAD 863 million, up 14% from 2024, mainly due to commissions, which rose to MAD 1.215 billion. Operating profit increased 19% to MAD 450 million, with a margin above 52%. Net profit for the group reached MAD 242 million, a 23% rise, supported by investment in branches and technology.
Total transaction volume was MAD 130 billion, up 13%, while average revenue per user rose 15% to MAD 115. The network expanded to 5,200 branches, adding 584 new outlets, particularly in rural and underserved areas.
Money transfers remained the main source of income, generating MAD 940 million in commissions, up 11%. Performance accounts grew 32%, helped by government social aid distribution and the mobile app. Local services like bill and tax payments brought in MAD 569 million.
Cash Plus also launched a partnership with PayPal, the first in North Africa, allowing customers to make cross-border payments. The December listing raised MAD 750 million, providing funds for expansion.
Operating costs rose 9%, while depreciation increased due to infrastructure investments. On its own, Cash Plus recorded net banking income of MAD 693 million and net profit of MAD 251 million, up 15%. The board plans to propose a dividend of MAD 9.73 per share at the next meeting.
For 2026, Cash Plus plans to continue expanding branches, develop digital services, and explore new growth areas.
Since its 2018 licence as a payment institution, Cash Plus has expanded beyond money transfers to offer full accounts that allow customers to receive salaries and pay bills, helping improve financial access in rural areas.
The PayPal partnership also supports freelancers and online sellers receiving international payments.