In a major step towards enhancing digital banking services, CIH Bank has announced a strategic partnership with Backbase, a global leader in engagement banking. This collaboration is set to strengthen CIH Bank’s role as a pioneer in Morocco’s digital banking transformation, with a strong focus on promoting financial inclusion.
A leap forward in digital transformation
By integrating Backbase’s cutting-edge platform, CIH Bank aims to modernize its digital infrastructure and provide banking services that are more accessible and customer-centric than ever. This partnership aligns with CIH Bank’s strategy to simplify the customer onboarding process, making banking services quicker, more intuitive, and available to all Moroccans.
The new platform will allow CIH Bank to offer a fully personalized experience tailored to the unique needs and preferences of each user. Whether through mobile, online, or in-branch services, CIH Bank’s customers will benefit from seamless interactions, boosting satisfaction at every touchpoint.
A commitment to financial inclusion and innovation
The partnership with Backbase not only positions CIH Bank at the forefront of digital innovation in the Moroccan banking sector but also reinforces its commitment to financial inclusion. The bank aims to provide an inclusive, accessible banking experience that meets the evolving needs of its customers while maintaining the highest standards of security and efficiency.
“Our partnership with Backbase marks a significant milestone in our digital transformation strategy. We are committed to offering our clients innovative banking solutions that provide a personalized experience tailored to their needs. This collaboration will make modern and inclusive banking services even more accessible,” said Driss Bennouna, Deputy General Manager of Technology Services, Organization, and Quality at CIH Bank.
Enhancing customer experience with cutting-edge technology
Matthijs Eijpe, Executive Vice President and Managing Director at Backbase for CEEMEA, expressed his enthusiasm for the collaboration, stating, “Working with CIH Bank at this pivotal stage of their digital transformation is truly exciting. By enhancing their digital infrastructure with our platform, CIH Bank is positioning itself to continuously meet customer needs, respond swiftly to market demands, and deliver the modern, secure services that Moroccan clients deserve.”
Driving the future of banking in Morocco
This partnership not only reflects CIH Bank’s ambition to remain a leader in digital banking innovation but also serves as a critical component of its ongoing efforts to deliver a streamlined, customer-focused banking experience. As the bank continues to expand its digital capabilities, customers can look forward to a future where banking is more accessible, personalized, and efficient—key factors that will shape the future of Morocco’s financial landscape.
With Backbase’s support, CIH Bank is set to accelerate its digital growth, providing Moroccan customers with the cutting-edge banking services they deserve while driving financial inclusion across the nation.
