Dar Al Amane, the participative banking arm of Société Générale Maroc, has once again demonstrated its commitment to exceptional customer service. For the second consecutive year, it has been crowned “Service Client de l’Année – Maroc 2023”—a title that celebrates excellence in client service. This prestigious recognition highlights the bank’s customer-centric strategy and innovative omnichannel operational model.
Having marked its fifth anniversary in September 2022, Dar Al Amane has firmly established itself as one of the top three participative banking institutions in Morocco. This remarkable growth is credited to its dedicated teams, whose unwavering commitment ensures superior service delivery. The bank’s innovative value proposition prioritizes customer needs and offers a comprehensive range of Sharia-compliant products and services, including deposit accounts, participative financing, investment deposits, digital banking solutions, and card services—all in alignment with the guidance of the Supreme Council of Ulemas.
Dar Al Amane caters to a diverse clientele—individuals, professionals, and businesses alike. Its unique approach emphasizes personalized support in achieving both personal and professional aspirations. The customer journey is designed to be seamless and adaptable, supported by a nationwide network of branches in major cities and cutting-edge digital channels that meet evolving client expectations.The bank’s dual emphasis on physical proximity through its branches and digital convenience exemplifies its forward-thinking strategy. By embracing digital innovation, Dar Al Amane has crafted a banking model that responds to the changing behaviors of its clientele, offering intuitive and efficient solutions.
Winning the “Service Client de l’Année” award for the second year reaffirms Dar Al Amane’s vision for the future. The bank plans to expand its branch network and further enhance its digital customer pathways. This dual focus reflects its commitment to deepening relationships with clients through trust, expertise, and innovation. “This award is a testament to our relentless pursuit of excellence in delivering an outstanding customer experience,” said Abderrazak Hassouni, Director of Dar Al Amane. “It embodies our dedication to ethical and participative finance while ensuring that client satisfaction remains at the core of our operations.”
