For the third year in a row, Fairmont Taghazout Bay has been named Morocco’s Best Beach Resort at the 2025 World Travel Awards, an honor often described as the “Oscars of tourism.” Set along the Atlantic coast just outside Agadir, this luxury destination continues to capture the hearts of travelers and industry experts alike.
The award highlights the resort’s distinctive vision of seaside luxury, blending sleek contemporary design with the richness of Moroccan hospitality. Surrounded by rolling argan-covered hills and golden beaches, Fairmont Taghazout Bay offers a minimalist architectural style, private pool villas, immersive wellness experiences, and an innovative dining scene led by acclaimed chef Georgiy Danilov.
The resort is constantly evolving, introducing new features each season to enhance the guest experience. Among the latest additions is NOLA, a speakeasy inspired by the golden era of jazz, offering an intimate and stylish atmosphere. Sports enthusiasts can enjoy two new padel courts complete with a dedicated Pro Shop in collaboration with Bullpadel, while wellness seekers can relax at the newly opened Matcha Bar. The spa menu has also expanded, featuring holistic treatments such as Janzu, a form of aquatic therapy that promotes deep relaxation, and Breathwork, a guided practice focused on conscious breathing techniques.
Since its opening in 2021, Fairmont Taghazout Bay has carved out a reputation as a sought-after escape, combining elegance, privacy, and authenticity. “This award reflects the dedication of our teams and our ongoing commitment to offering guests an exceptional experience on the shores of Taghazout Bay,” said Francis Desjardins, the resort’s general manager.
The resort’s commitment to sustainable tourism has not gone unnoticed either. In 2025, Fairmont Taghazout Bay renewed its prestigious Green Globe certification, underlining its eco-friendly practices. It also continues to earn accolades from Condé Nast Traveler, where it remains a top pick, particularly for families seeking a refined yet welcoming retreat.
