US watch brand Axia Time has launched a FIFA-licensed watch collection for the 2026 World Cup. Morocco is one of the featured teams.
Until now, watches linked to the World Cup were mainly for officials. From 2010 to 2022, Hublot was FIFA’s official timekeeper and provided match timing tools for referees. Axia Time says this is the first official fan watch collection made by country in limited editions. The New Jersey micro-brand got a licence through FIFA’s official products programme for the 2026 tournament in Canada, the United States and Mexico.
Fourteen countries are part of the range. These include past World Cup winners Brazil, Uruguay, Argentina, France, Spain, Germany and England. Hosts United States, Mexico and Canada are also included. Japan, Portugal, the Netherlands and Morocco complete the list.
Morocco’s place follows its run to the semi-finals at the 2022 World Cup in Qatar. It was the first African and Arab team to reach that stage. Morocco will also co-host the 2030 World Cup.
The collection has been released week by week since 4 May, with one country each week. Morocco’s watches will be available to order from 18 May 2026 on axiatime.com.
The Kosmos costs €194.95. It has a 36mm bioceramic case, a Miyota quartz movement and a rubber strap. Four hundred will be made for Morocco, with 380 sold individually.
The Enosi costs €685.95. It is Swiss made with a Sellita SW200 automatic movement and an Italian leather strap. Eighty will be made, with 60 sold outside a collector box.
The Argos costs €1,289.95. It is Swiss made with an ETA 2824 movement and a sapphire caseback. Eighty will be made, with 60 sold individually.
Axia Time will also sell 20 numbered collector boxes per country. Each box includes the three watches and hand-painted artwork by sports artist Lili Cantero.
Buyers of the Argos or Enosi will get a free “Champions” upgrade if their national team wins the 2026 World Cup. Pre-orders are open now. The Morocco range goes on sale on 18 May 2026.
