Moroccan economic heavyweight, Groupe Bennani, is making waves again, with a strategic bond market entry. After successfully navigating capital markets with its subsidiaries, Label’Vie and Aradei Capital, the group’s low-profile holding company, Best Financière, is now taking center stage, raising 250 million dirhams through a private bond placement. This debut move has piqued the interest of Moroccan institutional investors, signaling strong faith in the group’s strategy and expansive ambitions.
This new funding injection is set to power the growth of Best Financière’s fast-evolving Medical Equipment Division. Its flagship subsidiary, Best Health, a key player in indirect distribution for Phillips’ medical products, recorded impressive financial gains in 2023. With a net profit of 43.9 million dirhams, marking a 45% jump from the previous year, Best Health’s growth story is echoed through other subsidiaries like SCRIM, Soma Medical, MTS, TMS, and Mabiotech, further cementing Best Financière’s influence in Morocco’s medical equipment sector.
Founded in 1985 by Zouhair Bennani, Best Financière has two core business focuses: medical equipment and retail. The holding’s shareholding structure includes AZ Développement (55.3%), YADOGHI Capital (29.5%), with Bennani himself holding a personal stake of 7.12%. Beyond healthcare, Best Financière is a retail powerhouse via Retail Holding, which operates across several sectors within Morocco. The group’s Label’Vie subsidiary holds a majority stake in the Carrefour, Carrefour Market, and Atacadao franchise networks. Additionally, the company is the exclusive franchisee of Kiabi, managed through Modes et Nuances, and has a strategic stake in Burger King through General First Food Services. Retail ambitions further extend to Virgin Megastore operations in North Africa and international expansion efforts through Retail Holding Africa and Retail Holding Invest, aiming to penetrate sub-Saharan African markets.
By engaging across sectors vital to Morocco’s economic and social development—from healthcare to retail—Best Financière’s bond issue equips it with greater investment power. This first-ever bond initiative marks Groupe Bennani’s commitment to innovate and adapt to the dynamic needs of Moroccan and African markets, with a focus on delivering high-quality medical equipment and accessible retail services. Through this bold strategy and diversified approach, Groupe Bennani continues to establish itself as an integral pillar in Morocco’s economic advancement.
