Chinese tire manufacturer Gui Zhou Tyre has revealed plans to set up a manufacturing subsidiary in Morocco, as part of its broader strategy to expand internationally. The company, which specializes in producing tires and rubber compounds, is eyeing the North African nation as a key base to strengthen its foothold in regional and global markets.
Gui Zhou Tyre sees Morocco as an increasingly attractive industrial hub, citing the country’s rapidly growing automotive sector and the continued development of its national manufacturing ecosystem. For the company, establishing a local presence in Morocco isn’t just about proximity to raw materials or cost efficiencies—it’s a calculated move to align with a fast-evolving industrial environment that’s gaining global relevance.
The proposed subsidiary would serve dual purposes: supplying the domestic Moroccan market and streamlining the company’s logistics chain for exports to Europe. Morocco’s strategic location—just a short distance from southern Europe—along with its stable infrastructure and industrial support systems, makes it an ideal launchpad for companies seeking quicker access to the European Union.
Gui Zhou Tyre’s plans also reflect a broader trend, as more Asian manufacturers look to Morocco for its competitive positioning, modern logistics, and established industrial zones. The country has emerged as a magnet for investment from firms aiming to tap into the European market while benefiting from a supportive local ecosystem.
