Hilton (NYSE: HLT) has unveiled a bold plan to significantly grow its presence in Morocco, with the addition of nine new hotels featuring over 1,300 rooms. This strategic expansion will bring seven of Hilton’s signature brands to Morocco, including the highly anticipated debut of Waldorf Astoria in Rabat and the launch of LXR Hotels & Resorts, Curio Collection by Hilton, and Hampton by Hilton.
Carlos Khneisser, Hilton’s Vice President of Development for the Middle East and Africa, highlighted Morocco’s thriving tourism sector, with 13.1 million visitors in the first nine months of this year—up nearly 2 million from the previous year. He expressed Hilton’s commitment to reaching more than 20 hotels in Morocco in the coming years, emphasizing the group’s six-decade legacy in the country.
Luxury redefined: Key highlights of Hilton’s new ventures
Waldorf Astoria Rabat Salé (2025)
Set to open in the iconic Mohammed VI Tower, Morocco’s tallest building at 250 meters, Waldorf Astoria Rabat Salé will feature 55 luxurious rooms and suites. Guests will enjoy signature amenities such as the Peacock Alley lounge, specialty restaurants, an outdoor pool, and a high-end spa. The hotel is part of the Bouregreg Valley development, which includes cultural landmarks like the Grand Théâtre de Rabat and a marina.
LXR Hotels & Resorts, Casablanca (2025)
Located in Casablanca’s prestigious “Golden Triangle,” this luxury hotel will anchor the Metropolitan development project. Featuring 148 rooms, three specialty restaurants, a rooftop space, and wellness facilities, the property will reflect Casablanca’s rich cultural heritage with modern flair.
Curio Collection by Hilton, Casablanca (2026)
This boutique-style hotel will offer 63 rooms, a fitness center, and access to premium dining and shopping experiences within the Metropolitan complex. It promises a distinctive design and tailored experiences reflecting the city’s vibrant identity.
Curio Collection by Hilton, Rabat (2026)
Inspired by Rabat’s Botanical Garden, this hotel will feature 94 rooms, three dining spaces, including a rooftop restaurant, and a pool. Its strategic location provides easy access to the Royal Palace and Rabat-Salé Airport.
Strengthening flagship brands in Casablanca and Rabat
Hilton is also expanding its flagship brands, introducing Hilton Hotels & Resorts, DoubleTree by Hilton, and Hilton Garden Inn in Morocco. Highlights include:
- Hilton Rabat (2026): Featuring 162 rooms, multiple dining options, and recreational facilities, this hotel will be part of the Capital Mall development in Rabat.
- DoubleTree by Hilton Casablanca City Centre: Opening this year, it will offer 389 rooms, a 2,500 m² spa, and versatile event spaces.
- Hilton Garden Inn Casablanca City Centre (2026): Providing 176 rooms and a blend of comfort and affordability.
Hampton by Hilton’s debut in Morocco
Hampton by Hilton will introduce two hotels:
- Hampton by Hilton Ben Guerir (2025): Located in the sustainable Green City of Benguérir, near Mohammed VI Polytechnic University, it will feature 94 rooms and eco-friendly design.
- Hampton by Hilton Fes Golf (2027): Situated near the Oued Fes Golf Resort and the UNESCO-listed Medina of Fes, this hotel will offer 161 rooms and a pool.
Hilton’s growing Moroccan portfolio
These new additions will join Hilton’s 10 operational hotels in Morocco, such as the Conrad Rabat Arzana and Hilton Taghazout Bay Beach Resort and Spa. Hilton also has four other projects underway, including Waldorf Astoria and Canopy by Hilton in Tangier.
This expansion underscores Hilton’s commitment to delivering world-class hospitality and catering to Morocco’s diverse traveler base, solidifying the country’s status as a global tourism hub.
