The landscape of student-led social entrepreneurship in Morocco is entering a new phase of growth with the appointment of Imad Benmoussa as the Chairman of the Board of Enactus Morocco. A visionary entrepreneur and seasoned leader, Benmoussa steps into this role with a clear ambition: to amplify the organization’s impact in sustainable development and social innovation.
With over 25 years of experience in entrepreneurship and innovation, Imad Benmoussa is no stranger to strategic leadership. As the former President of Coca-Cola France and Vice President for North Africa, he has successfully led large-scale operations, proving his expertise in business management, market expansion, and transformative leadership.
Beyond his corporate achievements, Benmoussa has played a pivotal role in Morocco’s entrepreneurial ecosystem. As the founder of Apex Ventures, a dedicated investor, and co-founder of Welovebuzz, Morocco’s leading digital media platform, he has consistently championed innovation, social impact, and youth empowerment.
With this appointment, Enactus Morocco declares “the dawn of a new era”, signaling a more ambitious trajectory for its initiatives. As part of the global Enactus network, the organization is dedicated to empowering students to launch entrepreneurial ventures with a strong social and environmental purpose.
“Imad Benmoussa brings a bold and strategic vision to enhance the social and economic impact of our initiatives,” Enactus Morocco stated in an official release. His leadership is expected to strengthen the organization’s reach, providing more students with the tools and support they need to turn their ideas into tangible solutions for pressing societal challenges.
