INB.bio has expanded its food supplement business to Morocco as part of a wider move into 15 emerging markets, SantéMag reports.
The company, which specialises in food supplements and affiliate marketing, said it is growing its presence across Africa, the Middle East, South Asia and Latin America.
Founded in 2019, INB.bio said it manages more than 100 food supplement formulas. They include products for joint health, prostate health and metabolic support. The company said it controls its entire distribution chain, from sales to delivery.
Morocco is one of four African countries where the company is selling its joint health products. The others are Algeria, Tunisia and Côte d’Ivoire.
INB.bio said its expansion is based on rising mobile internet use in emerging markets and the continued popularity of cash on delivery, which remains a common payment method in many countries.
The company also said it has built local logistics networks and dedicated call centres. Staff contact customers to confirm orders before products are shipped. INB.bio said this helps reduce cancelled orders and improves deliveries.
