As the third edition of GITEX AFRICA approaches, Moroccan telecom company inwi is gearing up for a bold presence at the continent’s flagship tech event, set to take place from April 14 to 16, 2025, in Marrakech. More than just a participant, inwi sees this global stage as an opportunity to reinforce its commitment to innovation, digital transformation, and the growth of Moroccan enterprises in the tech arena.

Visitors to the inwi booth will step into the world of “inwi Business,” a comprehensive suite of digital tools designed to support companies through every step of their transformation. From mission-critical connectivity and sovereign cloud solutions to cutting-edge cybersecurity and secure hosting in certified data centers, inwi’s offerings are built to help both SMEs and larger organizations boost their flexibility and competitiveness in a digital-first economy.

“We’re not content being just a service provider. Our goal is to become a strategic partner for every business ready to embrace digital,” a company spokesperson explained.

For the third year in a row, inwi’s fully digital brand “win by inwi” has been recognized as Product of the Year. At GITEX AFRICA, the brand will offer attendees a fully immersive and highly personalized experience—a hands-on demonstration of inwi’s strength in building intuitive, customer-centric digital journeys that set a new standard in the industry.

But inwi’s ambitions at GITEX AFRICA go far beyond showcasing its own technology. In collaboration with APEBI, the Moroccan tech federation, inwi will spotlight several local tech SMEs, giving them rare international visibility. These businesses will be hosted in a dedicated space where they can present their innovations, connect with potential partners, and open the door to new business opportunities.

“These SMEs are the backbone of Morocco’s innovation ecosystem,” said an inwi representative. “Putting them on a stage like GITEX AFRICA gives them a launchpad to reach global markets.”

One of the event’s key highlights will be the “inwi Innov” program, which will support six high-potential Moroccan startups across diverse fields like deep tech, HR tech, and sports tech. These startups, carefully selected for their potential to drive impact, will be showcased at inwi’s booth, with the aim of amplifying their exposure and helping them scale up faster.