Inwi has taken a significant step forward in strengthening its relationship with customers by launching its brand-new loyalty program, “My Inwi,” on Tuesday, January 21. The launch event, held at Pathé Cinema in Casablanca, showcased the telecom operator’s commitment to rewarding customer loyalty through exclusive and tailored offers. According to Youssef El Hadi, Inwi’s B2C Marketing and Loyalty Manager, this initiative is a direct response to the growing demands of customers seeking more generosity and variety. By rebranding its existing loyalty club into “My Inwi,” the company aims to deliver a personalized, evolving experience that aligns with market expectations.
The new loyalty program introduces four distinct reward categories, each inspired by values deeply rooted in Moroccan culture. “L’Jadid” focuses on innovation and new offers, “Skhawa” embodies generosity through a range of exciting rewards, “L’Hamza” provides unbeatable deals and promotions, while “L’Fraja” is all about entertainment and fun experiences. These categories reflect Inwi’s desire to strengthen its connection with customers by offering benefits that resonate with their lifestyle and preferences. Through the dedicated My Inwi mobile app, users can enjoy a variety of exclusive advantages based on their level of engagement and customer journey. The “My KDO” section allows subscribers to choose customized telecom gifts, while “My Deals” grants access to special discounts from renowned partners such as Samsung, Glovo, Istikbal, and Beautymall. For those passionate about culture and sports, the “My Events” feature provides opportunities to attend major concerts, shows, and football matches throughout the year.
One of the standout announcements during the launch was Inwi’s strategic partnership with Pathé Cinémas Maroc. Thanks to this collaboration, Inwi customers will benefit from an exclusive cinema offer allowing them to enjoy a buy-one-get-one-free deal on tickets every Monday and Tuesday for 30 days. Frédéric Godefroy, Director of Operations for Africa at Pathé Cinémas, emphasized the importance of this partnership, highlighting how it aims to boost attendance at the start of the week while providing moviegoers with an enhanced experience.
More than just a series of temporary offers, “My Inwi” represents a long-term commitment to fostering an ongoing and evolving relationship with customers. Inwi envisions this initiative not as a destination but as a continuous journey driven by innovation and adaptation. By redefining its loyalty strategy, the telecom operator seeks to emphasize values such as friendship, hospitality, and generosity—elements that hold a special place in Moroccan culture. Through this initiative, Inwi reaffirms its ambition to remain attentive to its customers’ needs while strengthening its reputation as a caring and engaged operator.
