Global International Motors, the exclusive importer and distributor of Tata Motors in Morocco, has named Ismail Amarti as its new CEO. This pivotal appointment comes as the company sets its sights on accelerating growth and cementing its position as a key player in the Moroccan automotive market.
With over 13 years of experience in the automotive sector, Ismail Amarti brings a wealth of expertise in strategic development and brand management. Having held leadership roles at Tata Motors and Hyundai, Amarti was instrumental in enhancing Tata’s market presence in Morocco during his tenure as Brand Director.
In his new role, he is tasked with driving Tata’s commercial expansion in Morocco, strengthening the distribution network, and tailoring the product lineup to meet the specific needs of Moroccan professionals.
Amarti shared his enthusiasm about the new challenge, stating: “I am honored to lead Global International Motors. Our goal is clear: to position Tata as the go-to partner for Moroccan professionals. We are committed to offering robust, reliable, and innovative products, while optimizing after-sales services to meet our customers’ expectations.”
Since its Moroccan debut in 2021, Tata has emerged as a major player in the professional vehicle segment. The brand’s versatile lineup, including the popular Super Ace van, the Xenon pickup truck, and the recently launched ULTRA T.7 medium-duty truck, has garnered widespread acclaim among professionals.
To sustain its growth, Global International Motors is gearing up to open three new sales outlets in the first half of 2025, bringing the total number of locations across Morocco to 14. Alongside this expansion, the company is focusing on optimizing after-sales services to deliver an enhanced customer experience.
These strategic initiatives aim to keep pace with Morocco’s evolving market demands and support sustainable mobility solutions. By aligning its offerings with the needs of Moroccan businesses, Tata Motors is poised to remain a cornerstone of the country’s professional transportation landscape.
With Ismail Amarti at the helm, Tata Motors Morocco is entering a new chapter, blending innovation, reliability, and customer focus to solidify its reputation as a trusted partner for professionals nationwide.
