A new player is about to enter Morocco’s luxury hospitality scene, and it’s setting its sights on the heart of Tétouan. Dublin-based Kerten Hospitality has partnered with the Moroccan firm Oromecanica to transform the historic Dersa building—an emblem of the city’s Spanish quarter—into a high-end hotel that blends tradition with a modern edge.
The partnership was formalized in Casablanca, and the new establishment will be known as Cloud 7 Dersa Tetuán. This will be Kerten Hospitality’s first venture in Morocco, marking a significant step in the group’s international expansion. Oromecanica, known for its fine jewelry brand Rafinity, brings an artisanal flair to the project, ensuring that the hotel will carry a distinctly handcrafted touch.
At the heart of the concept is a commitment to preserving the building’s Spanish-Andalusian charm while introducing a fresh, contemporary interior design. The project aims to merge Mediterranean heritage with Oromecanica’s refined aesthetic to create a space that is both rooted in history and forward-looking in style.
Situated just minutes from Martil’s coastline and close to Tétouan’s cultural landmarks, the hotel is designed to attract experience-driven travelers—those with a taste for local culture, design, and history. Whether it’s architecture enthusiasts, curious wanderers, or design lovers, the Cloud 7 Dersa Tetuán is tailored for guests seeking authenticity and inspiration.
The hotel will feature 63 rooms, including family-friendly suites, and a range of dining and leisure options. Among them are Joontos, a culinary concept centered around elevated gastronomy, a rooftop bar with panoramic views, a relaxed lobby café, and a cigar lounge. The entire experience follows Kerten Hospitality’s immersive hospitality model, which prioritizes community connection and cultural engagement.
For Aziz El Hajouji, president of Oromecanica Group, the project is a natural extension of his company’s philosophy. “The guest experience we envision here is an evolution of the world we’ve crafted through Rafinity,” he explained, pointing to the shared values of detail, beauty, and emotional resonance.
Marloes Knippenberg, CEO of Kerten Hospitality, sees the project as a strategic move to connect with a new generation of travelers—one that craves places with soul, stories, and distinct character.
Imad Barrakad, head of Morocco’s tourism development agency, praised the initiative as another sign of Morocco’s rising appeal among international hospitality brands. He noted that the project reflects the growing momentum in the high-end segment of the country’s tourism sector, which continues to attract forward-thinking global players.
