As part of its ambitious “Vision 2028” development plan, LabelVie Group has expanded its footprint by inaugurating a new Carrefour hypermarket in Béni Mellal. This milestone further strengthens the group’s national presence and reinforces its commitment to regional development.
The inauguration ceremony, attended by the Wali of the Béni Mellal-Khénifra region and the Governor of the Béni Mellal Province, was led by Rachid Hadni, Chairman of the Board of LabelVie Group, and Naoual Benamar, the Group’s General Manager. The event also brought together local dignitaries, key stakeholders, and community members.
A major investment in regional development
With an investment of 160 million dirhams, the hypermarket spans a 49,860 m² site, including 20,964 m² of construction. The facility boasts a modern shopping area of 4,885 m² and a parking lot with 372 spaces. Impressively, the project was completed in just six months, reflecting LabelVie Group’s efficient execution and dedication to quality.
This new Carrefour hypermarket represents LabelVie’s vision to provide an enhanced shopping experience by prioritizing quality, affordability, and convenience. With the addition of this location, the group now operates 13 hypermarkets across Morocco, demonstrating sustained growth and a commitment to expanding access to modern retail solutions.
Economic and social impact
The Béni Mellal Carrefour hypermarket is more than just a commercial venture. It has created 170 direct jobs and 400 indirect jobs, contributing significantly to the local economy and solidifying LabelVie Group’s role as a key driver of socio-economic development in the region.
Since launching its first Carrefour hypermarket in Morocco in 2009, LabelVie has earned the trust of millions of customers. With an annual turnover of 3.6 billion dirhams, 1,900 employees, and over 15.9 million consumers annually, the group has become a major player in Morocco’s retail landscape.
A commitment to regional and national growth
This latest opening underlines LabelVie’s dedication to enriching Morocco’s retail offerings while actively supporting regional development and job creation. The group continues to align its growth strategy with the needs of local communities, ensuring that each new project brings tangible benefits to the areas it serves.
Through its Vision 2028, LabelVie Group is poised to play an increasingly important role in shaping Morocco’s modern retail industry and driving economic growth across the country.
