Despite a challenging economic climate marked by inflationary pressures and geopolitical uncertainties, LabelVie Group has shown remarkable resilience. By the end of the first nine months of 2024, the group posted a consolidated turnover of 12.1 billion dirhams, reflecting a 2.2% increase compared to the previous year. This performance underscores the robustness of LabelVie’s business fundamentals and the relevance of its strategic approach.
This modest yet steady growth highlights the group’s ability to meet consumer demands while adapting to market fluctuations. Comparable merchandise sales remained historically stable, a testament to LabelVie’s operational efficiency and its deep understanding of Moroccan households’ evolving needs.
Rather than merely maintaining its performance, LabelVie is actively expanding its footprint across Morocco. Since the beginning of 2024, the group has opened 20 new stores, bringing its network to a total of 199 outlets, spanning an area of 275,291 square meters. The third quarter witnessed key store openings under the Atacadao, Supeco, and Carrefour Market formats, enhancing LabelVie’s reach and making its products more accessible to a broader audience.
At the same time, LabelVie continues to invest heavily in digital transformation and store upgrades, with a total of 862.9 million dirhams committed by the end of September. These long-term investments are optimizing operations while enhancing customer experiences, further solidifying LabelVie’s leadership in the retail sector.
Supeco, the flagship of LabelVie’s innovation strategy, continues to thrive as a core driver of growth. Designed to provide competitive prices in streamlined spaces, Supeco exemplifies the group’s mission to make high-quality products accessible, even in times of constrained purchasing power.
With the fourth quarter expected to bring a rebound in consumer spending, LabelVie is preparing for its next growth phase. The planned opening of 82 additional stores by the end of 2024 signals the group’s ambitious plans to expand while staying committed to serving customers and partners effectively.
Through its emphasis on innovation, expansion, and customer satisfaction, LabelVie once again demonstrates its ability to combine resilience and development in a rapidly changing market.
