LabelVie is expanding its footprint across Morocco with the launch of a new Carrefour Market in Tinghir, marking another milestone in its “Vision 2028” strategy. This initiative emphasizes regional growth and aims to bring the company closer to customers in underserved areas.
The store officially opened on July 29, with a ceremony attended by the provincial governor, Group Chairman Rachid Hadni, and various local dignitaries. The project represents an investment of 47 million dirhams and has created 40 direct jobs, along with around 30 indirect ones.
Covering nearly 3,000 square meters, including a 1,019-square-meter sales floor, the new store offers a broad range of products in a modern setting, complete with a 42-space parking lot. Designed to serve a region that has long faced challenges in retail access, the outlet responds to growing demand for convenience and local availability.
With this opening, LabelVie continues to push forward its vision for a next-generation retail model—one that isn’t confined to major urban hubs but reaches communities across all regions of the country.
Since the launch of its first Carrefour hypermarket in 2009, the group has steadily expanded nationwide, positioning itself as a major force in Morocco’s retail landscape. Each new store is not just a commercial investment but also a statement of the company’s commitment to fostering local economic development.
