This week, Marjane Group made headlines by winning four prestigious awards at two key events in the digital and inclusive advertising space: the African Digital Awards at the African Digital Summit (ADS24) and the 2024 Tilila Trophy.
Wins at the African Digital Summit 2024
Held in Casablanca on October 8-9, 2024, under the High Patronage of His Majesty King Mohammed VI, the African Digital Summit brought together over 3,400 participants from 37 countries, including 28 African nations. Organized by the Groupement des Annonceurs du Maroc (GAM), the event celebrated the continent’s top digital initiatives through the African Digital Awards.
Marjane Group emerged as a standout, taking home two Gold trophies for its Aïd Al Adha 2024 campaign, which was created in partnership with Adsventure, Mediamatic, and Archipel. The campaign won Best Digital Marketing Campaign and Best Use of a Marketing Asset in Digital, highlighting the effectiveness of its innovative approach.
The group also received a Bronze trophy in the category Best Use of Data, Analytics, and CRM in a Digital Campaign for its Conversion Rate Optimization (CRO) project on marjanemall, a collaboration with Gear 9. This project demonstrated Marjane’s strategic use of data to enhance customer experience and drive online engagement.
Recognition at the Tilila Trophy 2024
On October 10, 2024, Marjane Group was honored at the 6th edition of the Tilila Trophy, receiving the Honour/Commitment Award for its Dima Maghrib campaign. The campaign, developed in collaboration with Moroccan football star Sofiane Boufal and Shem’s Publicité, was recognized for promoting a positive and inclusive image of women in Moroccan society. This award underscores Marjane’s dedication to fostering inclusive advertising that aligns with social responsibility values.
These accolades reflect Marjane Group’s continuous efforts to stay at the forefront of digital innovation while promoting inclusive, responsible communication. Through its award-winning campaigns, the company continues to set an example for modern advertising in Morocco and beyond.
