Les Eaux Minérales d’Oulmès (LEMO) recorded a 20.2% increase in revenue for the first quarter of 2024, reaching 543.8 million dirhams (MDH).

“This performance comes amidst a complex macroeconomic environment and unstable geopolitical context,” the company noted in a statement. Despite these challenges, LEMO has implemented an “innovative” commercial development plan, leveraging its extensive distribution network and efficient logistics chain.

These results demonstrate LEMO’s ability to meet consumer expectations and solidify its position as a leader in the refreshment and healthy hydration sector, the statement added.

In line with its budget, LEMO made investment expenditures of 87.2 million dirhams, a 351% increase compared to the same period last year. This level of investment reflects LEMO’s ambitions to expand its brand portfolio and strengthen its production capacities and logistics infrastructure, to support demand growth and adapt to changing consumption habits.

The company’s debt level increased by 16.8%, rising from 1.25 billion dirhams in Q1 2023 to 1.46 billion dirhams in Q1 2024. This increase is mainly due to strategic investments made to support ongoing growth and ensure the sustainability of operations.

Looking ahead, LEMO’s activities are expected to maintain their growth in 2024, given its thoughtful investment policy. High-value investment efforts combined with an accelerated digital roadmap are expected to enhance the company’s efficiency and operational effectiveness, the statement concluded.