The renowned “Les Impériales” event is back for its 2025 edition, poised once again to celebrate and elevate the brilliance of professionals across the fields of communication, marketing, digital media, and events. This event shines as a showcase for a vibrant and trend-setting industry, recognizing the finest campaigns and creative minds of the past year. The highlight will be the “Les Étoiles” Trophy Ceremony, which will honor 2024’s standout professionals and campaigns.
Starting Monday, November 11, 2024, communication and marketing experts, digital innovators, media leaders, and event planners are invited to submit their entries for a chance to be crowned the best of the best. Applications can be completed online at www.lesimpériales.com across a newly expanded list of categories and sub-categories that ensure all facets of industry expertise, creativity, and talent are represented.
For 2025, the awards structure has been carefully redesigned by the Ethical Committee, expanding the list to include more diverse categories, ensuring recognition for all areas of expertise within the industry. A panel of esteemed judges from the realms of communication, media, marketing, and cultural industries will apply rigorous and impartial criteria in evaluating submissions, guaranteeing both the prestige and fairness of the awards.
The awards will be distributed across 8 major categories, encompassing 27 specific sub-categories:
- Advertising: Best Integrated Campaign, Best TV Campaign, Best Digital Campaign, Best Radio Campaign, Best Outdoor Campaign, Best Press Campaign, Best Social Media and/or Influence Campaign.
- Design & Branding: Best Visual Identity, Best Packaging.
- Content: Best Brand Content, Best User Generated Content (UGC), Best PR Content.
- Experience: Best Customer Experience (CX), Best User Experience (UX), Best Employee Experience (EX).
- Craft: Best “Video/Film” Craft, Best “Sound” Craft, Best “Photography” Craft, Best “Animation” Craft, Best “Graphic Design” Craft, Best “Illustration” Craft, Best “Digital/AI” Craft.
- Event: Best Event.
- Corporate Social Responsibility: Best “Environmental & Climate” Initiative, Best “Major Cause, Social Action & Solidarity” Initiative.
- Specials: “I Love Morocco,” “Marque Patrimoine” (Heritage Brand).
Participants have until January 10, 2025, to submit their work, with tiered pricing encouraging early entries:
- First Period: November 11 – December 11, 2024 (Standard Fee: 1,000 MAD excluding tax)
- Second Period: December 12 – December 31, 2024 (50% Fee Increase)
- Final Period: January 1 – January 10, 2025 (100% Fee Increase)
The awards are open to all brands, agencies, in-house marketing teams, designers, consulting firms, PR agencies, charities, and other organizations that launched an impactful marketing, advertising, or event project in 2024. Each submission will be evaluated based on creativity, execution, and impact.
“Les Impériales” has strengthened its commitment to transparency and inclusivity by expanding categories and refining judging criteria to ensure a fair and comprehensive evaluation of all entries. Through its dedication to honoring the best in the industry, this event not only celebrates creativity but also propels the Moroccan marketing and communication landscape forward.
For those ready to join the competition and leave their mark, visit www.lesimpériales.com to submit your entry.
