After a sensational debut, the M-AUTOMOTIV Nour Rallye Raid is making a much-anticipated return for its second edition. Scheduled to take place from February 18 to 21, 2025, this thrilling rally promises an even more ambitious and immersive experience, blending athleticism, camaraderie, and cultural exchange in the heart of Morocco’s breathtaking desert landscape.
Launched in 2024 by Hanane Amraoui, a trailblazing rally driver and the first Moroccan woman to win the Rallye du Maroc in the SSV category, the Nour Rallye Raid has already established itself as a unique and inspiring event. In its first edition, women from across Morocco and beyond came together to push their limits in a challenging yet awe-inspiring environment. Beyond the physical test, the rally fostered a powerful connection between competitors and young girls in the remote villages along the route, who found inspiration and motivation in these fearless adventurers.
With M-AUTOMOTIV as the main sponsor, this second edition aims to leave an even greater impact. Women from all over the world, including members of the Moroccan diaspora, will embark on a transformative adventure rooted in solidarity, self-discovery, and social engagement.
For participants, the rally goes far beyond being a race. It’s a holistic experience designed to test endurance, navigation, and adaptability in extreme conditions. Along the way, they will uncover the richness of Morocco’s diverse landscapes and heritage while deepening their personal resilience.
One of the rally’s most touching legacies is the inspiration it sparks in the local communities it crosses. For young girls in these regions, seeing determined women rise to such challenges opens new doors of possibility. Many of them now follow the rally with a renewed belief in their own potential to dream bigger and achieve more.
Souhail Houmaini, CEO of M-AUTOMOTIV, expressed pride in supporting this initiative, stating: “Partnering with the Nour Rallye Raid reflects our commitment to innovation and solidarity. This event is a celebration of courage, teamwork, and resilience, values that align perfectly with our mission at M-AUTOMOTIV.”
Hanane Amraoui echoed these sentiments: “This rally is more than a race—it’s a life-changing experience for women worldwide. With M-AUTOMOTIV as a key partner, we’re taking the event to new heights, expanding our impact and inspiring even more women to chase their dreams.”
Three core pillars of the 2025 edition
- Women’s empowerment:
The rally empowers women to face extraordinary challenges, showcasing their strength, determination, and ability to overcome adversity. - Innovation and reliability:
M-AUTOMOTIV’s high-performance vehicles will be put to the ultimate test in extreme conditions, underscoring the brand’s dedication to sustainable mobility solutions. - Social impact:
By supporting local communities and promoting education and opportunity for young girls, the rally makes a lasting contribution to regional development and empowerment.
With its unique blend of motorsport, social responsibility, and personal transformation, the M-AUTOMOTIV Nour Rallye Raid 2025 is shaping up to be a landmark event. It will be a celebration of courage, resilience, and the boundless potential of women across the globe.
