In 2025, Morocco rose to become Renault’s second-largest industrial base in the world, marking a turning point for the country’s role in the global automotive industry. With strong manufacturing performance and a solid grip on the local market, Morocco has become a key player in the French carmaker’s global structure.
At a press conference in Casablanca, Renault officials underscored just how vital Morocco has become to the company. Renault Group Morocco now serves as a high-capacity production center, a major export platform, and a top performer in the national auto market.
Nearly 400,000 vehicles rolled off the production lines at the Tangier and Casablanca plants last year. Of that output, 82 percent was shipped abroad to 63 international markets. These figures not only highlight the scale of Morocco’s manufacturing capabilities, but also strengthen the global reputation of Moroccan-built vehicles.
This momentum is also reflected in Renault’s global sales. One in every six cars sold by the company in 2025 was produced in Morocco. That kind of output shows just how deeply the country is integrated into Renault’s long-term strategy.
On the domestic front, Renault and its sister brand Dacia continued to dominate. Together, they secured a 37.8 percent market share, selling nearly 89,000 vehicles throughout the year. Dacia maintained its position as the top-selling brand in Morocco for the 16th year in a row, proving its lasting popularity among local drivers.
Renault itself set a new personal best, selling more than 41,000 vehicles for the first time. Its market share rose by 1.4 percentage points in just one year. Six of the seven best-selling cars in Morocco in 2025 came from Renault Group, with three models topping the list. That level of performance shows just how well the company’s lineup fits the needs of the Moroccan market.
Looking ahead, Renault Group Morocco plans to build on this success by expanding its role within the company’s global operations. The focus for 2026 includes strengthening local talent, upgrading skills across its teams, and deepening partnerships to keep the momentum going. Morocco has become more than just a manufacturing site. It’s now a core part of Renault’s global engine — driving exports, powering production, and leading in its home market.
