In 2024, Morocco cemented its position as a key player in Renault’s global strategy, ranking as the French car manufacturer’s eighth-largest market worldwide and its top market in Africa. According to a statement released on Thursday, Renault sold 67,686 vehicles in Morocco last year, achieving an impressive 38.4% share of the local market.
This market share is the highest among Renault’s top 15 global markets, highlighting Morocco’s growing importance to the brand’s international operations. Globally, Renault’s sales reached 2,264,815 vehicles in 2024, marking a 1.3% increase compared to 2023, buoyed by the introduction of new models and a strong push in the electric vehicle sector.
France remains Renault’s largest market, with 541,795 units sold in 2024, followed by Italy (205,423), Turkey (167,262), Spain (149,697), Germany (144,586), Brazil (139,214), and the United Kingdom (121,711). Morocco’s dominance in Africa underscores the country’s strategic importance for Renault as it competes in a global automotive market increasingly shaped by electrification and innovation.
In Europe, Renault outpaced the market, with a 3.5% rise in sales, bringing the region’s total to 1,599,051 vehicles. The Renault Sandero emerged as the best-selling car across all channels, further solidifying the group’s leadership. Hybrid vehicle sales in Europe surged by 45%, accounting for 25.5% of Renault’s total sales, up 7.5 points from 2023. Meanwhile, electric vehicles represented 9% of the group’s European sales, climbing to 12% in the fourth quarter alone.
Private sales accounted for more than 63% of Renault’s sales in Europe, with four of the group’s models ranking among the top 10 in this category. Globally, Renault reported growth in markets where it introduced new models, including a 10.3% sales increase in Brazil and a 7.2% rise in Morocco, driven in part by the success of the Kardian.
Renault is preparing for an aggressive push in 2025, with plans to launch seven new vehicles to accelerate its electrification strategy in Europe and capture additional market share in key regions.
