The Moroccan National Tourist Office (ONMT) has appointed FINN Partners as its integrated marketing communications agency in China. Leveraging its expertise in crafting strategies that attract Chinese travelers, FINN Partners will support ONMT in public relations, influencer marketing, social media content, events, and brand partnerships.
With its rich natural wonders and exceptional cultural heritage, Morocco aims to rank among the top 10 tourist destinations globally by 2026, having already been named Africa’s number one destination in 2023.
“Morocco has a long-standing and friendly relationship with China. Visiting Morocco offers Chinese tourists a genuine adventure, with authentic cultural immersion, natural wonders, diverse outdoor activities, world-class luxury, and a range of wellness and mindfulness experiences,” said Hicham Bellaziz, ONMT’s Chief Representative in China.
In line with this vision, FINN Partners plans to “deliver captivating stories that reflect Morocco’s unique charm and form partnerships to highlight its natural beauty, culture, art, and lifestyle,” according to Jenny Lo, Deputy Director of FINN Partners China.
Thanks to a targeted promotional strategy led by ONMT in recent years, Morocco is gaining popularity among Chinese tourists. This growing interest is evident in the significant increase in arrivals from China. The ONMT’s participation in ITB China last May underscores its continued commitment to capturing this promising market.
