Office National des Aéroports (ONDA), which runs Morocco’s airports under the Airports of Morocco brand, has launched a new campaign called “Let’s Take Off” as part of its Airport 2030 plan.
The goal is to change how people see the country’s airports. Instead of just places to catch a flight, the campaign presents them as welcoming spaces where people meet, connect and start new journeys. It links the airports to the idea of a modern and ambitious Morocco.
Improving the passenger experience is at the heart of the Airport 2030 strategy. The campaign focuses on smoother travel, better service and airport spaces designed with travellers in mind. ONDA says it wants customer experience to become a clear strength of Moroccan airports by 2030.
Young people feature strongly in the campaign. It shows young talent to reflect energy and confidence on the global stage. The message connects the airports with a new generation helping to promote Morocco abroad.
The campaign is built around simple words like “Enjoy”, “Explore”, “Dreams”, “Flow”, “Smile” and “Move”, highlighting comfort, easy movement and hospitality.
Several public bodies are involved in the rollout, including the Interior Ministry, police, the Royal Gendarmerie, customs and the Transport and Logistics Ministry.
The campaign started on the first day of Ramadan, with adverts on TV, online, in newspapers and on billboards. A second phase on radio will follow.
ONDA says the campaign is a practical step towards its Airport 2030 goals, with a clear focus on making travel through Morocco’s airports easier and more competitive.
