On Saturday, December 20, the Royal Moroccan Football Federation took a major step in fan engagement by opening its first-ever official store outside of a sports venue. Located inside the bustling Arribat Center mall in Rabat, the new shop welcomed its first visitors just ahead of the highly anticipated 2025 Africa Cup of Nations, which Morocco is set to host.
Designed as more than just a retail outlet, the space serves as a dedicated hub for fans to connect with the national team in a more personal and immersive way. Visitors can browse a wide selection of official merchandise, from jerseys and accessories to collector’s items, all showcased in a setting that celebrates the spirit and identity of the Atlas Lions.
The store’s launch comes at a time of growing national excitement around Moroccan football and reflects the Federation’s broader strategy to bring the team closer to its supporters. As enthusiasm for the national squad continues to surge—especially in the lead-up to the tournament—this initiative is both a response to public demand and a statement of intent: to make the team’s presence felt well beyond the pitch.
By establishing a permanent presence in one of Rabat’s busiest commercial centers, the Federation is tapping into a wider audience and reinforcing its commitment to building lasting connections with fans. It’s a move that not only boosts visibility but also turns everyday shopping into an opportunity to support and celebrate Moroccan football.
