Under the esteemed patronage of His Majesty King Mohammed VI, the second edition of the National Industry Day (JNI) marked a significant step forward in Morocco’s industrial journey. Themed “Launching a New Industrial Era Driven by Sovereignty, A Royal Vision Serving Citizens and Regions,” the event underscored the country’s determination to forge a stronger industrial future. Hosted at the Mohammed VI Polytechnic University (UM6P) in Benguerir, and organized by the Ministry of Industry and Trade alongside the General Confederation of Moroccan Enterprises (CGEM), this event spotlighted Morocco’s ambition to build a resilient, globally competitive industrial base that capitalizes on regional strengths to generate wealth and added value.
Morocco: A rising industrial powerhouse
With its diverse industrial ecosystems, boosted competitiveness, and strategic focus on local integration, Morocco is steadily climbing the ranks among global industrial nations. The country records an impressive daily industrial turnover of 2 billion dirhams, with exports contributing 1 billion dirhams each day. These figures illustrate the nation’s growing industrial clout, which is reinforced by its long-term commitment to fostering robust industrial ecosystems.
The automotive industry: A success story
In 2023, Morocco’s automotive exports soared to 148 billion dirhams, firmly establishing it as Africa’s leading car manufacturer. This success is the result of over 25 years of strategic planning and investment, which have helped the country develop high-performing industrial ecosystems and deeply integrate into global supply chains. Today, Morocco produces a car every minute, showcasing its prowess on the global stage.
During the JNI, industry leaders discussed strategies for further elevating Morocco’s industrial ecosystems, aiming to cement its position as an international hub while boosting competitiveness through deeper integration. The Minister of Industry and Trade, Ryad Mezzour, emphasized that Morocco’s competitiveness now rivals that of China, a testament to the country’s industrial evolution. With a local integration rate of 69%—on par with leading industrial nations like Germany and Japan—Morocco has become a formidable player in the global automotive sector.
Chakib Alj, President of CGEM, echoed this sentiment, highlighting that Morocco’s industrial trajectory is one of sustained growth and innovation. Meanwhile, Mohamed Bachiri, President of Morocco’s Industry Group, underscored the need to strengthen local supply chains, particularly in essential sectors like automotive components, to maintain the country’s competitive edge.
Pharmaceuticals and innovation: Navigating new horizons
The pharmaceutical sector is also on the cusp of significant transformation. Lamia Tazi, Vice-President of the Moroccan Federation for Pharmaceutical Industry and Innovation, emphasized the industry’s need for advanced technologies to meet international standards. She advocated for public-private partnerships as a key driver of innovation and competitiveness, particularly as the sector grapples with challenges in integrating upstream supply chains.
According to Tazi, large-scale projects—similar to those in the automotive sector—are essential for driving the evolution of Morocco’s pharmaceutical and chemical industries. These sectors represent untapped potential for further development, with promising opportunities for innovation and global expansion.
Aerospace: Moving toward greater integration
Morocco’s aerospace industry has also experienced a dramatic transformation over the past decade, as noted by Said Benahajjou, Vice President of the Moroccan Aerospace and Space Industries Group (GIMAS). Although the sector currently faces a relatively modest integration rate of 42%, it has earned global recognition for its expertise and competitiveness. To surpass this integration threshold, however, increased investments in innovation and specialized training will be crucial.
