Moroccan industrial company SNEP has appointed Ali Alami as its new chief executive, marking a new phase in the firm’s development.
The decision was approved by the board of directors on 6 March. The company, which is listed on the Casablanca Stock Exchange, said Mr Alami will lead the next stage of its industrial transformation.
He replaces Fayçal El Kadiri, whom the board thanked for his role in the company’s growth. Mr El Kadiri will now take on new responsibilities within the parent group Ynna Holding.
Mr Alami is an engineer who studied at the École Mohammadia d’Ingénieurs and later earned an MBA from the École Nationale des Ponts et Chaussées. He began his career at OCP Group before holding senior roles at several industrial companies in Morocco and abroad.
In 2018, he joined Ynna Holding to lead the Société Chérifienne d’Industrie Ferroviaire, where he oversaw its development and strengthened production capacity.
Founded in 1973, SNEP is one of Morocco’s main industrial companies and the country’s leading producer of PVC, vinyl products and electrolysis-based chemicals.
These materials are widely used in sectors such as construction, agriculture, infrastructure and water treatment. The chlorine produced by SNEP, for example, is essential for the country’s drinking water treatment systems, while its PVC is widely used in irrigation networks and building projects.
Mr Alami takes over as the company completes major investments to increase its production capacity, with PVC output expected to reach around 90,000 tonnes a year and electrolysis capacity about 65,000 tonnes.
The expansion also aims to improve energy efficiency, a key factor in electrolysis-based chemical production.
Like many companies in the sector, SNEP is also working to reduce its environmental impact, including efforts to optimise water use and lower carbon emissions at its plant in Mohammedia.
Speaking after taking up his role, Mr Alami said: “Leading a reference industrial player in Morocco is a great responsibility. We will build on the company’s strong foundations to improve its performance and support its transformation, in order to preserve its key role in the national chemical industry and continue creating sustainable value for all its partners.”
