Neo Motors has reached a major milestone in its journey. The Moroccan automaker has officially delivered its first batch of vehicles to the Royal Armed Forces (FAR), marking a significant step forward in its industrial expansion. The announcement, made by CEO Nassim Belkhayat on LinkedIn, underscores the company’s ambition to establish itself as a key player in Morocco’s automotive industry.
This delivery is more than just a commercial transaction—it highlights the FAR’s commitment to supporting the country’s industrial development. By choosing Neo Motors, the Moroccan military is sending a clear message: confidence in homegrown expertise and the quality of locally manufactured vehicles. “It’s both an honor and a responsibility,” said Nassim Belkhayat, emphasizing the military’s crucial role in fostering an innovative industrial ecosystem.
This milestone follows a trajectory of strong momentum. In May 2023, Neo Motors received a significant endorsement when King Mohammed VI personally welcomed the project. This royal recognition provided a powerful boost, accelerating the company’s growth and reinforcing its industrial ambitions.
Neo Motors’ rise reflects Morocco’s broader push for self-sufficiency in the automotive sector. With the backing of the Ministry of Industry and Trade, the company has developed a range of vehicles that meet high standards of quality and performance while showcasing local expertise.
This first collaboration with the FAR could pave the way for further partnerships, both with other public institutions and private-sector players. It also sends a strong signal to investors and entrepreneurs: Morocco’s automotive industry is on the rise and ready to compete with global brands.
With this milestone achieved, Neo Motors is solidifying its role as a flagbearer of the “Made in Morocco” movement, proving that the future of the nation’s automotive industry is now being shaped on its own roads.
