The renowned Italian fashion brand OVS continues its rapid expansion in Morocco, unveiling its third store on the famous boulevard Al Massira Al Khadra in Casablanca. Following the success of its locations at Marina Shopping and California Mall, OVS is captivating fashion enthusiasts with its modern, accessible collections. The new store promises a unique shopping experience, showcasing the latest European trends in a vibrant setting.

Spanning 965 square meters, this new retail space is part of OVS’s ambitious growth strategy in Morocco. Shoppers will be the first to explore the Fall-Winter 2024 collection, featuring the latest in European-inspired fashion. With dedicated sections for babies, children, men, and women—including a special curvy collection for women—this store caters to the entire family.

One of the standout features of the new location is the introduction of an innovative store concept, first launched at OVS’s flagship store in Venice during the summer of 2024. This fresh approach modernizes the shopping experience by combining style, comfort, and affordability, ensuring an inviting atmosphere for all customers.

OVS is celebrated for its stylish, high-quality, and affordable clothing, offering a wide range of fashion items for men, women, children, and babies. The store will carry iconic collections like PIOMBO, Fagottino, B.Angel, Mya, and Hybrid, allowing customers to mix and match trendy outfits that express individual style.

Staying true to its commitment to sustainable fashion, OVS places a strong emphasis on eco-friendly materials like Better Cotton and organic cotton. This dedication to reducing its environmental impact is part of a broader mission to merge style with sustainability, ensuring that customers can look good while making responsible choices for the planet.

To celebrate the grand opening, OVS is offering a special 30% discount on all items in-store, available until October 6, 2024. This promotion gives fashion lovers the perfect opportunity to explore the latest Fall-Winter collection while enjoying attractive prices.

With this third store opening, OVS reinforces its position as a key player in Morocco’s fashion scene, committed to providing stylish, affordable, and sustainable clothing. Whether dressing the little ones or the adults, OVS continues to meet the needs of its customers with collections that combine fashion-forward designs and eco-responsibility.