Attijariwafa Bank’s Corporate and Investment Banking division gathered over 120 key players from the institutional, corporate, and large business sectors to celebrate the launch of its latest initiative: the African Energy Efficiency Fund (FAEE). This fund, developed in partnership with Econoler, a global leader in energy efficiency consulting for over 40 years, aims to be a powerful driver of sustainable and innovative energy projects across the African continent.

The FAEE not only seeks to stimulate projects that advance energy efficiency but also promotes responsible financial practices and high-impact investments with a strong environmental and social focus. Through its comprehensive approach, the fund will play a crucial role in helping businesses across Africa navigate the transition towards greener operations, significantly reducing their carbon footprints.

The event, themed “Financial Innovations for a Sustainable Energy Transition in Africa,” brought together experts from various fields within green finance and energy efficiency. Among the notable speakers were Pierre Langlois, President of Econoler; Youssef El Fath, Industry Director at VINCI Energies West Africa; Brahim Ouazzani Chahdi, Group Investment Director at Wafa Assurance; and Mehdi Benjelloun, Deputy CEO of Attijari Capital Management, the management company overseeing the FAEE.

Moderated by Abdelaziz Lahlou, Director of Economics at Attijari Global Research, the panel explored the complex technical, financial, and regulatory challenges faced by energy efficiency projects in Africa. Drawing from international best practices, panelists shared insights on how to operationalize these initiatives in the face of the continent’s unique economic and infrastructure realities.

Youssef Rouissi, Deputy CEO in charge of Corporate and Investment Banking, highlighted the critical role the private and banking sectors play in supporting energy transition efforts. He emphasized the importance of providing both financial capital and human expertise to ensure the bankability and success of these socially impactful projects.

“The FAEE aims to support and accelerate the energy transition and decarbonization of Moroccan and African businesses by offering them a comprehensive, turnkey solution,” said Rouissi.

In a major development during the event, the FAEE signed a Memorandum of Understanding (MOU) with Vinci Energies, a key technical partner, to further enhance the implementation of energy efficiency projects for clients across the continent. This partnership solidifies FAEE’s commitment to driving impactful change through collaboration and innovation in the energy sector.

With the launch of the FAEE, Attijariwafa Bank is positioning itself at the forefront of Africa’s green finance movement, ensuring that businesses can thrive sustainably while reducing their environmental impact.