With the Africa Cup of Nations fast approaching, Puma has ramped up efforts to crack down on counterfeit merchandise in Morocco. The global sportswear brand has launched legal proceedings and overseen the destruction of large quantities of fake products, many of which are tied to criminal networks and pose potential health risks to consumers.
Since January, Puma has initiated more than 45 civil and criminal cases against counterfeiters. Authorities have seized tens of thousands of items—primarily unauthorized replicas of the Moroccan national team jersey, illegally using the emblem of the Royal Moroccan Football Federation.
Neil Narriman, Puma’s head of legal affairs, emphasized that counterfeit goods not only violate intellectual property laws but also bypass all social and environmental regulations. Some fakes may even contain hazardous chemicals. He stressed that these products often circulate through illegal supply chains, making them dangerous beyond just their lack of authenticity. Puma is working closely with customs officials, police, and the judiciary to stem the tide.
Morocco has significantly strengthened its anti-counterfeiting laws in recent years. Offenders now face fines of up to 500,000 dirhams, along with possible prison sentences, reflecting a broader national push to protect both consumers and legitimate businesses.
For over two decades, Puma has maintained a strict list of banned substances used in its manufacturing process. Updated annually, this list forms the basis of rigorous testing carried out by independent labs. Only materials that meet the brand’s safety and sustainability standards make it into the production line.
As part of its Vision 2030 strategy, Puma has also set ambitious goals in environmental and social responsibility. These include climate action, circular economy initiatives, and human rights protections across every aspect of its operations.
The company is urging consumers to be extra cautious when purchasing merchandise, especially ahead of high-profile events like the CAN. Shoppers are advised to check for details such as the quality of stitching, the accuracy of crests, and the presence of clear product tags listing color and item codes.
For the 2025 Africa Cup of Nations, Puma is releasing two official FRMF jersey models: a high-end replica for dedicated fans and a more affordable “fan edition” aimed at making official gear accessible to all supporters.
