The Board of Directors of Marocmétrie, which met on June 16th, approved the appointment of Rachida Naitiaz as General Manager of Marocmétrie. She was until then Executive Director of Marocmétrie.
A 62% subsidiary of Médiamétrie, the leader in media research in France and recognized worldwide for its innovative measurements, since 2008 Marocmétrie has been producing the reference measurement of television audiences throughout Morocco on behalf of CIAUMED (Centre Interprofessionnel d’Audience des Médias).
Henri False, President of Marocmétrie: “Since she joined Marocmétrie, Rachida Naitiaz has put all her expertise into developing services and innovations for the benefit of Marocmétrie’s clients. I am sure that she will be able to raise the company’s ambitions even higher.
A graduate of the Mohammedia School of Engineering in Rabat, Rachida Naitiaz began her career in IT project management and then embarked on entrepreneurship by creating her own IT service company. She joined Marocmétrie at the end of 2007 and successively held the positions of Director of Information Systems and Executive Director since 2017. In parallel, in 2015, she became a certified professional coach and obtained an Executive MBA from the École des Ponts Business School in 2020.