-The Marrakchi real estate market is moving towards more balance and maturity.
-High-end properties remain the most sought-after by investors.
After several months of euphoria, the real estate market in Marrakech is beginning to show signs of stabilization. According to professionals from the real estate consultancy Barnes Marrakech, property sales began to moderate at the start of the summer period, between June and August 2025. This slowdown even extended until October. According to the same source, this situation is due to: “the rise in prices and the expansion of supply in a market that is already well-stocked, prompting buyers to delay their purchasing decisions.”
The increase in prices has clearly influenced the decision of several investors to postpone their purchase. This trend is partly explained by the growing interest in investment-oriented properties, particularly those intended for seasonal or short-term rentals on platforms such as Airbnb. This dynamic is reinforced by the recovery of tourism in Marrakech, which continues to attract more and more foreign and local visitors.
Many investors are therefore trying to position themselves on properties with high rental potential in order to secure a return on investment. Properties such as well-located apartments in Gueliz, Majorelle, Hivernage, as well as riads and contemporary villas on the outskirts, are the most coveted. Moreover, according to experts at Barnes Marrakech: “Some developers are even adapting their offer to this new demand, favoring the construction of properties suitable for short-term rentals, ready to be operated for this purpose from the moment they are acquired.”
A mature and balanced market
If the Red City experienced an euphoric real estate market during the first seven months of 2025—and even before—that market is now beginning to stabilize and is moving towards greater balance and maturity. It is now entering a new phase, in which investors prioritize quality properties, well located, and offering genuine returns. For despite the slight drop in sales, the Red City, thanks to its authenticity, still maintains its unique status as a prime real estate investment destination, where property value remains durable and firmly rooted, especially in the high-end segment. A conclusion shared by the experts at Barnes Marrakech: “The city maintains its appeal among investors, particularly in the luxury market, thanks to its unique positioning in exceptional properties, especially in iconic districts such as the Palmeraie, the Medina, and the golf areas.”
Indeed, properties located in these neighborhoods retain their heritage value due to their rarity and strong rental yields. Today, villas on golf courses—especially those on the front line—are highly sought after. The same applies to homes in the Palmeraie, which preserve their unique and authentic architecture, such as the “Boccara” and “Elie Mouyal” styles, for example. Riads are also among the properties most prioritized by investors, whether renovated or to be renovated, due to their high rental yield and their singular, distinctive architecture. Likewise, houses located on the outskirts—particularly those on the Amizmiz road, in Tamesloht, or on the Ourika road—are increasingly in demand.
In conclusion, despite the slight decline in real estate investments observed in recent months, Marrakech remains a highly coveted city for buyers seeking authentic properties. “Given the current stability of prices and for the months ahead, we expect real estate investment to continue in the Red City, especially in the high-end segment. Price stability will encourage investors who had paused their purchasing plans to resume them, while also attracting new ones,” estimate the experts at Barnes Marrakech.
