Starting December 1st, Sanaa Zagouri will take the helm at BYD Morocco, marking a pivotal moment for the local branch of the Chinese electric vehicle manufacturer. Distributed in Morocco by Auto Nejma, the company sees this appointment as a strategic move toward solidifying its long-term presence in a rapidly evolving market. The decision was overseen by Auto Nejma’s General Manager, Adil Bennani, and aligns with a broader vision to strengthen the brand’s foothold across the country.
An engineering graduate from the prestigious Mohammadia School, Zagouri has spent nearly 20 years establishing herself as a key player in Morocco’s automotive industry. She previously led sales and marketing efforts for Ford Morocco under Auto Hall and later spearheaded the launch of Autocaz, a used-car platform that quickly became a major name in its segment.
Her appointment signals a deliberate shift in direction for BYD Morocco-one that prioritizes a blend of technical know-how, strategic foresight, and sustainable transformation. More than just a leadership change, her arrival reflects a broader ambition to build closer connections with consumers and to stay ahead of shifting market demands.
Since entering the Moroccan market in 2023, BYD has steadily expanded, driven by its cutting-edge technology and a growing distribution network. The brand is betting on the country’s increasing commitment to clean energy to boost its electric vehicle offering, as environmental awareness continues to reshape both consumer habits and government policy.
Under Zagouri’s leadership, BYD Morocco plans to scale up operations in key urban centers while anchoring its growth in sustainability and innovation. But her appointment carries meaning beyond corporate strategy-it also challenges the status quo in a male-dominated industry, sending a strong message about inclusion and change at the top levels of leadership.
