Sanlam Maroc is stepping into the high-net-worth investment space with the launch of Sanlam Private Investment, a new platform dedicated to wealth management. Built to meet international standards, the venture positions itself as a first-of-its-kind in Morocco, offering a comprehensive strategy for managing private wealth. This approach blends wealth structuring, asset management, private equity, real estate, and discretionary portfolio services under one roof.
The new platform is designed with an open-architecture model, giving affluent individuals and professionals seamless access to top-tier financial expertise not only in Morocco but across Africa and globally. The mission is clear: to deliver fully personalized support at every stage of the wealth cycle—from building and growing assets to transferring them across generations.
This launch comes at a moment when Morocco is emerging as one of Africa’s key centers of wealth. The country now ranks among the top three on the continent in terms of high-net-worth individuals, with over 7,500 people holding significant net assets—a number that has surged by 40% in the past decade.
Leading this new initiative is Mohamed Amine Tazi, who emphasizes the company’s long-term vision. For him, Sanlam Private Investment isn’t just about managing wealth—it’s about helping clients grow and preserve it over time, while laying the groundwork for successful generational transfer.
The offering targets a wide spectrum of clients, from entrepreneurs and expatriates to multigenerational families, members of the Moroccan diaspora, and legal or financial professionals. Special attention is being given to the next generation of inheritors, with a focus on educating them about family governance, sustainable investment strategies, and long-term wealth preservation.
