Sidi Ali has been officially named as the water partner for the 2025 Africa Cup of Nations, set to take place in Morocco. Through a newly signed agreement with the Confederation of African Football (CAF), the natural mineral water brand will serve as the official water provider throughout the tournament.
This collaboration marks a major step forward for Les Eaux Minérales d’Oulmès, the company behind Sidi Ali. After years of supporting Moroccan national teams, the brand is now taking its presence to a continental scale. By aligning with one of Africa’s most high-profile sporting events, the company is positioning itself in step with Morocco’s broader efforts to promote sports, empower African youth, and strengthen unity across the continent—initiatives strongly backed by King Mohammed VI.
The partnership was officially announced on September 25 at the Prince Moulay Abdellah Sports Complex in Rabat. The event brought together key figures from both the sports world and the business sector. Among those present were Fouzi Lekjaa, President of the Royal Moroccan Football Federation and First Vice President of CAF; Mohamed Hassan Bensalah, CEO of Holmarcom Group; Miriem Bensalah-Chaqroun, Vice President and Managing Director of Les Eaux Minérales d’Oulmès; and Véron Mosengo-Omba, CAF’s Secretary General.
Naoufel Jellal, the company’s CEO, described the partnership as a reflection of Morocco’s ambition to actively contribute to Africa’s development through cooperation and excellence. For him, football is more than a game—it’s a powerful platform that embodies shared values such as inclusion and unity, which the company seeks to promote.
CAF echoed that sentiment. Secretary General Véron Mosengo-Omba praised the involvement of a Moroccan company in what he called the continent’s most significant sporting event, emphasizing the importance of regional commitment in making the tournament a success.
Throughout the 2025 TotalEnergies Africa Cup of Nations, Sidi Ali will be responsible for keeping players, officials, and fans hydrated across all host venues. Backed by a solid national logistics network, the brand is confident in its ability to meet the demands of a tournament of this magnitude.
By joining forces with this major edition of the tournament, Les Eaux Minérales d’Oulmès is reaffirming its commitment to values like inclusivity, diversity, and sporting excellence—principles the company says are central to its identity. Sidi Ali’s naturally pure water, already well-regarded in Morocco, will now serve as a symbol of these values on the continental stage.
