Small businesses in Casablanca are being offered support to improve their operations, become more competitive and expand as part of a government-backed programme targeting companies across the country. The national business support agency Maroc PME held a meeting in Casablanca on 11 November as part of a nationwide tour covering all 12 regions.
The initiative, known as PACTE TPME en Régions, aims to bring business support services closer to entrepreneurs and make it easier for them to access assistance suited to their needs.
The programme is part of the Growth and Transformation Acceleration Plan for Small and Medium-sized Enterprises (PACTE TPME), launched on 29 April 2026. It also forms part of the agency’s wider ORBIT 2030 development strategy.
PACTE TPME is built around four priorities: improving business management, strengthening resilience, increasing competitiveness and supporting growth.
It includes eight support schemes covering management skills, business performance, quality standards, environmental transition and business expansion.
“The PACTE TPME reflects our determination to move towards a more integrated and differentiated support offer that takes into account the level of maturity and ambitions of each company. The aim is to give them the means to strengthen their activities and reach new levels of growth,” said Anouar Alaoui Ismaili, director-general of Maroc PME.
The Casablanca-Settat meeting brought together regional business representatives for a presentation of the programme and discussions about the challenges facing small and medium-sized businesses.
Entrepreneurs also had individual meetings with Maroc PME teams to explain their needs, learn how to access the support schemes and receive guidance on the services best suited to their projects.
“With PACTE TPME in the Regions, we want to establish direct dialogue with entrepreneurs. This approach will help us better understand the realities on the ground and provide responses tailored to the priorities of each region,” Alaoui Ismaili said.
The nationwide tour is intended to take account of differences between regional business communities and help companies access support based on their local needs.
