For the second year in a row, SoGé, Société Générale Maroc’s 100% digital bank, has clinched the title of “Best Customer Service of the Year – Morocco 2025.” This achievement highlights the bank’s commitment to blending cutting-edge technological innovation with a customer-centric approach that redefines banking experiences.
Since its inception, SoGé has been dedicated to meeting the expectations of a digitally savvy clientele. With services that are entirely online, the bank has created a model that prioritizes autonomy, simplicity, and financial inclusion. This award celebrates the efforts of SoGé’s teams, who have continuously evolved their offerings to ensure that banking services remain accessible and adaptable to diverse customer needs.
A key highlight of SoGé’s innovative approach is its SoGé 12-18 offering—the first online banking service in Morocco designed specifically for adolescents. This product provides young users with a personalized bank account, a debit card in their name, and a dedicated mobile app to help them learn financial management skills in a safe, supervised environment. Parents can monitor spending, set payment limits, and oversee their child’s financial journey via the app.
For Youssef Zerrari, Director of the Digital Banking Business Unit at SoGé: “At SoGé, we have always believed that innovation and human connection go hand in hand. This second consecutive recognition as Best Customer Service of the Year highlights our dedication to delivering a banking experience that exceeds our clients’ expectations, especially for younger generations. Through initiatives like SoGé 12-18 and our KAYN campaign, we aim to redefine the traditional norms of banking, making it more accessible, simpler, and resolutely forward-thinking.”
To resonate with its youthful audience, SoGé launched the “KAYN” campaign, which is fresh, innovative, and vibrant. The campaign’s name, which translates to “Here” or “Present” in Moroccan Arabic, reflects both the pioneering spirit of SoGé and the aspirations of Moroccan youth—bold, creative, and unafraid to express themselves.
The campaign integrates elements of Moroccan culture with a global digital aesthetic. Highlights include:
- A hidden digital code within a promotional film for an interactive twist.
- Custom social media filters to engage with users in creative ways.
- A Spotify channel featuring the instrumental version of the campaign’s rap jingle, inviting young artists to showcase their talent by creating their own lyrics.
This multi-dimensional approach merges music, cinematic visuals, and dynamic messaging to honor the diversity and energy of Morocco’s younger generation.
SoGé’s groundbreaking approach hasn’t gone unnoticed beyond Morocco. At the African Banking Awards, organized by EMEA Finance, the bank received the “Best Product Launch” accolade for its SoGé Ado offering. This recognition underscores the relevance of its fully digital model and the strong customer satisfaction it has garnered since its launch.
