June marked another milestone in Supeco’s expansion across Morocco, as the discount retail chain opened six new stores, bringing its total network to 126 locations. This latest growth push reinforces the brand’s steady move into both urban and suburban areas, targeting communities with rising residential demand.
Three of the newest stores are located in Casablanca, opening in the neighborhoods of Riad Oulfa Hay Hassani Nord, Riad Chellalat Aïn Harouda, and Iman Chafii in the Aïn Sebaâ/Qods district. This concentration of openings reflects Supeco’s commitment to deepening its presence in Morocco’s economic capital, specifically in fast-growing residential zones where access to affordable essentials is in high demand.
The expansion also reached Mohammedia and Berrechid. The new location in Mohammedia’s Andalous district strengthens the brand’s footprint along the key Casablanca–Rabat corridor, while the Berrechid store, situated in the Ibn Khaldoun neighborhood, marks Supeco’s first foray into that province.
These additions are part of a broader strategy focused on proximity retailing—making basic food items and everyday goods more accessible to a wide population. By targeting densely populated and strategically positioned areas, Supeco continues to build on its promise of convenience and value, while reinforcing its role in Morocco’s evolving retail landscape.
