LabelVie Group is accelerating the growth of its Supeco brand, a hybrid retail concept that is reshaping Morocco’s supermarket landscape. Following a record-breaking 2024 with 61 store openings, 2025 is off to an equally strong start, with nine new locations already launched. This brings Supeco’s total store count to 89, with further expansions planned in the coming months.
Introduced in 2023, Supeco blends elements of a traditional supermarket, a discount store, and a cash-and-carry outlet. Its compact format and carefully curated selection of 1,500 essential products allow it to offer a straightforward, cost-effective shopping experience. Designed to meet the needs of price-conscious consumers, Supeco’s urban locations provide convenient access to everyday essentials while ensuring quick and efficient shopping.
This growth is part of LabelVie Group’s “Vision 2028” strategic plan, which focuses on multi-format, omnichannel, and multi-market expansion. With 80 additional openings expected in 2025, Supeco is set to further strengthen its presence across Morocco, offering an increasingly accessible alternative for budget-savvy shoppers.
