Tangier was the latest destination for the 7th edition of the “Rencontres Entreprises” organized by inwi, in partnership with the Digital Development Agency (ADD) and the Moroccan Association of Information Systems Users (AUSIM). Held on November 28, the event focused on the theme: “Digitalization: A Growth Accelerator for Moroccan Industry.”

Bringing together over 70 business leaders from diverse industrial sectors, the gathering provided a platform for in-depth discussions and knowledge-sharing on the keys to achieving a successful digital transformation in Morocco’s industrial sector.

Unlocking the potential of ‘Industry 4.0’

The event highlighted how digital transformation is reshaping industrial enterprises, emphasizing cutting-edge technologies such as the Internet of Things (IoT), big data, and artificial intelligence. These tools were presented as critical for enhancing the intelligence, resilience, and sustainability of manufacturing operations.

Experts outlined the opportunities offered by Industry 4.0 technologies to boost Morocco’s industrial strength and competitiveness on a global scale. inwi’s contributions to this transformation were spotlighted, including its advanced connectivity solutions, sovereign cloud infrastructure, and eight national data centers offering robust hosting capabilities.

The company also showcased its cybersecurity services, a vital component of any digitalization initiative, providing businesses with critical protection against emerging threats.

Expert insights and practical workshops

The day featured a dynamic panel discussion with experts from inwi, ADD, and AUSIM, who shared insights and practical recommendations for overcoming the challenges of digital transformation in the industrial sector.

Complementing the panel, hands-on workshops delved into the concrete issues facing businesses on their digitalization roadmaps. Participants, representing companies of various sizes and industries, engaged directly with experts to receive tailored advice and actionable solutions to enhance their digital strategies.

A commitment to growth through innovation

The “Rencontres Entreprises” series, which concludes on December 19, 2024, in Agadir, underscores inwi’s commitment to driving digital innovation in Morocco. By supporting companies in their transition to smarter, more connected, and competitive operations, inwi reinforces its role as a key enabler of economic growth and industrial modernization in the Kingdom.