Morocco’s packaging industry has emerged as a vital component of the country’s industrial ecosystem, no longer a mere supporting role in production chains. Today, it stands as a pivotal sector that strengthens Morocco’s industrial sovereignty while serving as a backbone for critical industries like agribusiness, fisheries, automotive, and electronics. This dynamic sector is also a powerful ambassador for the “Made in Morocco” label, elevating Moroccan products on the global stage.
The sector has witnessed exponential growth in recent years. Annual revenues now hover around 7 billion dirhams, with production doubling between 2008 and 2023. This surge has significantly bolstered Morocco’s export performance, which reached a record-breaking 429 billion dirhams in 2020. Global players, drawn by Morocco’s competitive advantages and strategic geographical position, are increasingly establishing footholds in the country, reinforcing its role as an investment hub and export platform.
Modern packaging transcends its traditional role of product preservation. It serves as a strategic lever for exports by ensuring compliance with international standards and enhancing product appeal. In a consumer-driven world that prioritizes sustainability and quality, innovative and eco-friendly packaging has become a critical asset for businesses looking to thrive in competitive markets.
Despite its successes, the industry faces significant challenges. Rising energy costs and stringent environmental regulations are putting pressure on companies to innovate and adapt. Solutions such as local material integration and circular economy practices, especially in paper and cardboard recycling, are gaining traction. These measures aim to reduce costs while aligning the industry with global sustainability benchmarks.
A glaring challenge lies in the lack of specialized technical infrastructure, particularly for paper and cardboard. This gap hampers innovation and limits the sector’s potential. To address this, the Confédération Générale des Entreprises du Maroc (CGEM) and the Fédération des Industries Forestières, des Arts Graphiques et de l’Emballage (FIFAGE) are actively investing in specialized training programs and creating dedicated facilities. Support initiatives like the “Tatwir” program are further aiding companies in their research and development efforts.
One notable example of innovation is the planned Center of Excellence in Agro-Food Packaging, developed in partnership with the Technical Center for Agro-Food Industries (CITIA). This initiative aims to produce cutting-edge, sustainable packaging tailored to the agro-food industry’s specific needs, setting a benchmark for future advancements.
Sustainability is at the heart of Morocco’s packaging revolution. By promoting recycling and reducing waste, the industry is contributing to environmental conservation while also enhancing Morocco’s food and industrial sovereignty. These efforts reduce reliance on imports and support local production, making the sector a linchpin in the country’s broader sustainability goals.
