Uber is officially making its comeback in Morocco, returning to the streets of Casablanca and Marrakech starting this Thursday after several years away. The ride-hailing giant is relaunching operations just months before the kickoff of the 2025 Africa Cup of Nations, positioning itself to help handle the anticipated surge in tourism. For now, only vehicles with proper operating licenses will be available on the app, part of Uber’s effort to stay within regulatory bounds.
Riders in both cities can now access the full range of Uber features, including rides with multiple stops, the ability to book trips in advance, contactless payments, and around-the-clock support from a globally based customer service team.
Rumors of Uber’s return had been circulating for months. Behind the scenes, preparations began in the spring, particularly in Marrakech, where the company quietly posted a senior management position to oversee the relaunch. Despite the official return, many uncertainties remain. The legal status of ride-hailing platforms in Morocco is still undefined. Back in July, Interior Minister Abdelouafi Laftit made it clear that such services are not yet covered by any formal regulatory framework, highlighting ongoing tensions between app-based drivers and traditional taxi operators. Earlier in the year, he had announced a government-led report was in the works to establish clearer rules and oversight for the sector.
